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The Real Challenges Women-Led Businesses Face — A Story Told Through Tiendaa (तियांदा) By Eisha Sethi, Founder of Tiendaa
Business
4 min read
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The Real Challenges Women-Led Businesses Face — A Story Told Through Tiendaa (तियांदा) By Eisha Sethi, Founder of Tiendaa

Now Going Viral Team
December 2, 2025
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Although women entrepreneurs in India are rewriting the rules of business, their journey is still marked by barriers and battles the world rarely sees. With a Master’s in Physical Therapy and an MBA, I refused to fit into one identity & took the unconventional route into branding, writing, and eventually

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