Ashwagandha or Actives? Why CITTA Says You Don’t Have to Choose.
CITTA redefines Indian skincare by pairing age-old rituals with proven scientific actives because Indian skin deserves both. Pune, India – 12 August 2025: For decades, Indian consumers have been caught between two worlds, the comfort of age-old skin rituals passed down by generations and the allure of science-backed actives dominating global